F. Hoffmann - La Roche Ltd. Basel (CH)
Visitor Centre
08/2016 – 11/2017
Groenlandbasel
Guests who visit the Kaiseraugst site from Roche are welcomed in the Visitor Centre. For a start, visitors can explore the large picture archive on three interactive pillars. They can learn among other subjects about the significant personalities and development of packaging design from the company.
In a second area, a four-part showcase contains historical objects like packaging and advertising poster or calculator for diagnostic purposes. In every showcase, the objects are framed by illuminated panels that support the floating appearance of the objects.
The pillars and the showcase are covert with brushed anodised aluminium.
Working skills
Collaboration in conception and design,
design of showcases,
design interactive displays,
detail design,
coordination of construction and assembly